Now that Apple has released the App Store for Mac it is becoming even more clear that what it really needs to do in the promotional information is to allow for videos. So many software products use video to promote their features, it is really a big lack. At the least it should provide ways to embed video or provide video links.
Then again, this might put a strain on their content distribution network, and the cost might not be easy to offset with the margin they have for the store.
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